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Posted: Monday, June 12, 2017 2:45 AM

Job Description:/h3:
The Digital Marketing Manager is responsible for driving digital marketing knowledge and dealership engagement across the designated Business Center Region. This individual will provide the Business Center Management and dealers with ongoing assessments and recommendations that can positively impact both Tier 2 and Tier 3 digital strategies and results. The Digital Marketing Manager will work closely with Area Sales Managers and FCA dealers on digital marketing strategies, digital metrics/results, dealer website optimization, reputation management, social media and lead conversion to sale. It will be the responsibility of the Digital Marketing Manager to develop key initiatives and leverage best practices to increase overall dealership traffic, retail sales, and retail market share.
Basic Qualifications:
:Bachelors degree in Business, Marketing, Communications or related field
:4+ years of digital marketing experience
:Experience with website optimization
:Experience with lead handling processes
:Experience delivering effective and innovative digital advertising campaigns
:Excellent interpersonal and writing skills
:Strong analytical and critical thinking skills
:Ability to mentor and support Area Managers
:75 U.S. travel required
:Open to relocation
Preferred Qualifications:
:Automotive digital marketing experience preferred
:Automotive website optimization preferred
:2+ years of in dealership retail sales experience
:2+ years of in dealership consulting experience
FCA US is proud to extend to its employees a compensation and benefits package that is designed to retain their talent and to motivate and reward job performance. Our present compensation program provides for competitive, market based salaries, and annual vacation and holiday time off. We make available a comprehensive health care benefits plan which, depending upon the employees role, includes medical, dental, vision and prescription drug coverage. We also offer a disability absence plan, group and optional life insurance program, savings plan, tuition assistance, and vehicle purchase and lease discounts for certain employees, and for their family and friends.
Equal Opportunity Employer
Minorities/Women/Protected
Veterans/Disabled/Sexual Orientation/Gender Identity.
Company Description:/h3:
Fiat Chrysler Automobiles (FCA), the seventh:largest automaker in the world, designs, engineers, manufactures and sells passenger cars, light commercial vehicles, components and production systems worldwide.
The Groups automotive brands are: Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, Ferrari and Maserati, in addition to the SRT performance vehicle designation and Mopar, the parts and service brand. The Groups businesses also include Comau (production systems), Magneti Marelli (components) and Teksid (iron and castings). In addition, the Group provides retail and dealer finance, leasing and rental services in support of the car business through subsidiaries, joint ventures and commercial agreements with specialized financing services providers.
FCA is an international auto group engaged in industrial activities in the automotive sector through companies located in 40 countries and has commercial relationships with customers in approximately 150 countries.

Source: https://www.tiptopjob.com/jobs/67976549_job.asp?source=backpage


• Location: Western Maryland

• Post ID: 23014423 westernmaryland
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